IP策划

Operation Planning

HUAPOP has a systematic IP screening, evaluation, signing and introduction mechanism, and establishes long-term close cooperation with domestic and overseas resource companies to dig out high-quality IP. Exclusively formulate IP brand promotion strategies and plans, and enlarge THE value of IP through online and offline channels, media, network platforms, market activities and other means. Adhering to high-quality IP, focus on inheriting the original SPIRIT of IP, convey the author's concept to users, and maximize the value of IP.

Space Rabbit Foreword

Spacecraft failure due to energy dries up, off course, the rabbit granite bottom accidentally traveled to the border of the Milky Way is remote, they gave up the original exploration target, landing on a blue planet, to find a braved blue light energy orb, the stone containing the enormous cosmic energy, can help the rabbit granite base ship in time and space jump.

AL Su RongIndependent trend IP artist

Major events visual Director, illustrator, concept designer, Space Rabbit creator

He has served for a long time for Mercedes, BMW, Audi and other international first-tier automobile brands. He has served as the creative director of many well-known domestic event companies, engaged in the design of large-scale event visual hall, created visual 60+ for international first-tier automobile brands, and created and authorized theme illustrations for Mercedes, BMW, Audi and other brands. Cooperated with the team of internationally renowned architect Ma Yansong to curate Water, Clouds and Mountains for BMW, created the sculpture Creator for Volkswagen in 2019 and exhibited in Beijing Time Museum, and created IP image Space Rabbit in 2020.