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Let the world discover the Chinese tide, the 2022 HUAPOP Creative Festival was held in Shenzhen

2022-08-01    6

On the afternoon of July 19, the "2022 HUAPOP Creative Festival" was grandly held at The Ritz-Carlton, Futian, Shenzhen. Members of the Huachao Creative Think Tank Committee, experts and scholars in the field of cultural creativity from all over the country, as well as influential among the younger generation ALPHA, COSMOS, QQ family, TopToy, L&A GROUP, Babo Panda, ZOMBIES CAT, etc. Nearly 300 representatives of leading brands and enterprises, as well as cultural and creative design artists and media representatives attended the event.


2022 HUAPOP Creative Festival is hosted by the Creative China Industry Alliance, undertaken by Shenzhen HUAPOP Creative Technology Co., Ltd., and co-organized by more than ten units including Shenzhen Cultural and Creative Industry Association, HUAPOP industrial economic research institute, and HTTV usa. IFENG.COM , sznews.com as well as hundreds of media at home and abroad made support and reports on the event. Through the establishment of six lists, the HUAPOP Creative Festival shows the world the excellent products, brands and the companies and characters who created these products and brands under the trend of “ HUAPOP ” and the millennial “New Chinese”, so that the world can understand young people. A generation's pursuit of fashion and trends and the cognitive trend of future beauty.

The ceremony also set up the "HUAPOP Outstanding Contribution Award", which is awarded to entrepreneurs and outstanding people who have worked hard to promote Chinese culture and promote Chinese culture to the world's fashion trends. In this way, products, brands, characters and enterprises under the trend of HUAPOP are displayed and encouraged, so that the world can understand the pursuit and trend of the younger generation, and let the world understand the vitality of HUPOP.

Before the ceremony, congratulatory videos from scholars and experts at home and abroad were broadcast live, wishing the 2022 HUAPOP Creative Festival a complete success.


Jian Dingxiong, former secretary of the party group and first-level researcher of the Federation of Literary and Art Circles in Futian District, Shenzhen, attended the Huachao Festival and delivered a congratulatory speech at the opening ceremony of the event. He said, "HUAPOP is not only a trend of global investment entering China, but also a trend of world trade going out to China, and it is also a fashion trend of world culture. It is hoped that Chinese traditional excellent culture can be combined with fashion through platforms such as the 'HUAPOP Festival'. Combining with the trend, we will go further to the world and let the world know China again.”


Jian Dingxiong delivered the opening speech

President Chen Jianjiang of HUAPOP Industrial Economics Research Institute and one of the founders of Global HUAPOP then delivered a speech. He said that "HUAPOP is 'Chinese trend culture', the core element is 'Hua', and it is the outstanding Chinese heritage that has been passed down for five thousand years. Traditional culture, expressed in the form of 'tide', is the combination of excellent traditional culture with contemporary fashion and technology, and is a new way of presentation that can fully meet new contemporary people, new needs, new technologies, and new scenarios. It is a kind of traditional Chinese culture. Fusion with fashion. To hold an event like this is to show the spirit of the younger generation.”


Immediately afterwards, Zhang Zeyin, general convener of HUAPOP Creative Industry Alliance and general manager of Shenzhen HUAPOP Creative Technology Co., Ltd., delivered a speech on behalf of the organizer. He said, "In 2021, we will further propose to the whole society that HUAPOP is HUA, POP, and more. A HUAPOP' that can set off the wave of the century. The wave of the world's HUA era, under the witness of everyone, is ushering in the wave of revival, fusion and peace of Chinese civilization."


In the HUAPOP Creative City IP Forum, Jian Dingxiong, who has been engaged in cultural work for more than 30 years, took Futian District's achievements in cultural undertakings as a case, and shared Futian's advanced experience in the construction of a public cultural service system; Creative China Su Tong, the initiator of the industry alliance and one of the initiators of the global HUAPOP, Wei Jianzhang, vice president of the Belt and Road International Cooperation and Development (Shenzhen) Research Institute, Wang Bin, chairman of Qianyu Exhibition Group and founder of Shenzhen CIPE, XVERSE Director Wu Libing, ZOMBIES Cat  founder  Yuhai and other guests, focusing on urban cultural IP development, industry brand competition, design aesthetics, cultural and creative industry, IP trend culture, IP and the Metaverse and so on for in-depth exchanges.


Huachao Creative City IP Forum

Previously, the Organizing Committee of HUAPOP Creative Festival invited experts and scholars in the industry to jointly establish the HUAPOP Creative Industry Alliance Think Tank Committee. At this HUAPOP Creative Festival, the first appointment ceremony of the HUAPOP Think Tank Committee was held.


The first documentary "HUAPOP·Designer Toys" of the HUAPOP series was also broadcast to the guests for the first time at this Festival. To promote the combination of Chinese culture and fashion to become a Chinese trend that the world can consume - HUAPOP, let the world know China and Chinese people again, which is also the significance of holding such an event today. In the future, HUAPOP will be more diligent and dedicated to promote and promote the surging trend of "Chinese Wave" in the world.


With Huawei tide, let the world know China again. After the previous recommendation and selection, and the exciting awards ceremony, dozens of highly recognized and sought after fashion and creative products, brands and their companies and leaders from all over the country will present the awards ceremony. HUAPOP has set up a total of seven categories of awards, focusing on the post-95s and post-00s, showing the new paradigm of Chinese aesthetic life, showing "HUAPOP" to the world, showing the outstanding creative products, brands and enterprises of the Chinese nation, and promoting Chinese culture to the outside world story.

Finally, the 2022 HUAPOP Creative Festival ended perfectly with the voice of "Huawei is proud, and Huawei is the tide". As every Huachao person, I will be more confident, better lead and show the trend of "Huachao", tell Chinese stories well, and promote interesting, creative and oriental Chinese stories to the world.